Launching Soon Speculative Business Design Studio based in Amsterdam.

What we do We help craft the future and empower businesses and organizations to proactively shape their future through innovation foresight, strategic design, vision exploration, and transformative workshops.

Shape, instead of react to what's ahead.

Services

What we have to offer


Interactive Workshops

Priced per session, workshops are designed to be accessible and high-impact, with fixed prices ranging from €3.000 to €6.500 excl. VAT, depending on the duration and complexity.

Futurecasting Workshop

1 Day €4.000 excl. VAT

Anticipate the future with confidence. This workshop guides your team through the process of identifying emerging trends, creating future scenarios, and developing strategic responses.

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AI Innovation Workshop

1 Day €3.500 excl. VAT

Discover how AI can augment your business. This workshop explores how AI can enhance your employee and customer journeys, applications, and strategic opportunities, empowering your team to harness AI’s full potential.

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Account Team Workshop

2 Days €6.500 excl. VAT

Elevate your account teams with a two-day intensive workshop focused on strategic foresight and long-term planning. Empower your team to lead customers with a clear, future-oriented vision.

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Ideation Workshop

1 Day €3.000 excl. VAT

Unleash your team’s creative potential. This workshop is designed to facilitate brainstorming sessions, driving innovative ideas that align with future trends and business goals.

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Projects

These are more comprehensive and tailored services, priced based on the scope, with starting prices clearly indicated. This flexible pricing allows for scalability depending on the project's requirements.

Scenario Building

Custom Duration Starting at €10.000 excl. VAT

Develop robust scenarios that prepare your business for multiple future possibilities. We’ll work with your team to explore potential futures and create strategic plans for each scenario.

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Vision Design

Custom Duration Starting at €12.000 excl. VAT

Craft a compelling vision for your organization’s future. This project involves in-depth research, creative design, and strategic alignment to articulate a future vision that inspires and guides your business.

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Bundles

Bundled pricing for customers who book multiple workshops or combine workshops with project services. For example, booking two workshops could receive a 10% discount on the total price.

About Petrichor

Turning uncertainty into decision-making confidence

40+

Happy customers in past roles

16+

Years of experience

50+

Projects done

Petrichor Studio is a forward-thinking design studio specializing in speculative business design. We believe in the power of proactive innovation—shaping the future rather than reacting to it. Our services range from immersive workshops to visionary projects that help your business navigate and influence the future landscape.

In a world of constant change, businesses can no longer afford to wait and see. At Petrichor, we equip you with the tools and insights to anticipate, innovate, and lead. Our approach is grounded in foresight, creativity, and a deep understanding of emerging trends.

What does Petrichor mean? Petrichor is a distinctive scent, usually described as earthy, pleasant, or sweet, produced by rainfall on very dry ground. For us, it symbolizes new beginnings, fresh starts, and inviting serendipity in our decision-making to embrace ambiguity.

Founder Sandra Heinzen
Location Amsterdam, The Netherlands

Brands who trusted our skills

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Testimonials

What people say about working with us

Review Author

Aimee Schmedding

Account Director Financial Services at Salesforce

Sandra has been a great facilitator in several projects & workshops within our team. It is a real pleasure working with Sandra. Incredible how Sandra is able to guide the team and makes sure to convert an enormous amount of ideas into a clear, actionable and inspiring plan.

Review Author

Kelly Evans

Strategic Innovation Director at Salesforce

There is no one I'd rather trust to create and deliver transformative strategies that enhance customer experience and drive organisational impact more than Sandra. She is multi-talented across a number of disciplines (foresight, research, design, strategy), but more importantly, she is able to effectively and easily communicate to a wide range of stakeholders through creative facilitation techniques, multi-modal design mediums, and an engaging and empowering communication style. She never drops a ball and consistently delivers beyond expectations!

Review Author

Axel Quack

RVP Regulated Industries (FinS/HLS) at Salesforce

I worked with a lot of creatives over time. Simply said: It was stunning to work with Sandra. She is very passionate and delivers outstanding results all without a big ego which is common around creatives these days. Thanks.

Contact

Let's shape the future together!

Whether you’re looking to book a workshop, start a project, or just learn more about what we do, we’re here to help.

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Made with love in Amsterdam